For the love of type

New Dan Holst Soelberg typefaceI just finished the prototype for a custom type style to be used in my new book project. This is a special joy for me. I have filled dozens of notebook pages with preliminary scribbles and scrawls to find a type style that is appropriate for my new book. I think I’ve finally nailed it, although I’m sure it will still evolve.

I am a typography fanatic. One of my most treasured books is called “The Univers by Adrian Frutiger”, written by professor of typography Friedrich Friedl. I picked it up years ago in The Danish Museum of Art & Design located in Copenhagen, Denmark. This book opened my eyes to the intense passion Frutiger has for clear and concise communication. He slaves over every curve and line in his type design to create a unified and harmonious typeface in all its weights. His typeface “Univers” was first published in 1957 (the same year Helvetica debuted) and remains a remarkable typeface still very much in use.

A sample of text from the book Eight Pound Fly. The baseline is purposely completely wonky.

A sample of text from the book Eight Pound Fly. The baseline is intentionally meandering.

Having said all that, I have never endeavoured to create my own typeface to rival the work of Mr. Frutiger. My text design is never truly original. I love mixing and matching ideas from dozens of existing fonts. My own “fonts” remain hand-drawn with all their variations and rough flaws left unpolished. It’s just a creative impulse that I’d rather not control too much.

Dwellers of Lurching Swill text sample

Sample of text from the book Dwellers of Lurching Swill.

As with previous projects, I’ve written out the roman alphabet in upper and lower case, but I tend to tackle the rest of the punctuation and glyphs as they pop up. I like spontaneity. It’s for this reason that I hand-render every letter in my books individually. So far, that’s the plan with this book as well.

So, while I love and respect the rules that govern formal typography, I also have a soft spot for erratic inconsistencies that show the hand of the human who created them. I’m sure Adrian Frutiger would not approve.

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Why pessimism is pointless

Cutting illustration boardsI’m cutting illustration boards into 29.8 cm squares (the perfect dimension) for my latest book project and I’m bursting with excitement to get going on the illustrations!

I don’t know about you, but for me there is something irresistible about finding out what someone is passionate about and the projects they work on in private. It’s both fascinating and inspiring. The excitement is contagious. It makes me want to jump headfirst into my own passion-driven projects with renewed vim.

I used to talk openly about anything I was working on with anybody who asked. That’s changed. Now I hold back. What happened to change my mind? I encountered difficult attitudes.

Cynicism, doubt, judgment, arrogance. Take your pick. I can sum them all up with one word: pessimism. I’m sure you’ve met the type. Some malcontented misanthropes take special glee in dumping buckets of cold water on any fresh idea that threatens to spark up. Someone I know has proudly labeled herself a pessimist, claiming that pessimism is better for your health than optimism. She quoted a study that came to this very conclusion. It’s one of those cute and soft pseudo-science factoids of the day that makes for a catchy radio sound bite on the morning commute.┬áRubbish! I can point to a slew of valid scientific studies that come to the opposite conclusion, so that argument doesn’t hold any water.

The prevailing argument for pessimism is that it is a “dose of reality”. It isn’t. Pessimists molest you with their self-righteous, cranky, glass-half-rotten opinions served on a soured scowl and a kick in your teeth for “your own good”. Don’t get me wrong, I think a healthy dose of skepticism is a necessary part of anything I do. But there is a wide ocean that separates the shores of skepticism from pessimism. They are not the same. Skepticism employs logic and critical thinking. Pessimism is an unresolved childhood.

Am I so thin-skinned that I can’t take criticism from others? Far from it. But pessimists discourage, which is not at all useful. Instead, I often take advice that helps steer my projects in the right direction. For instance, when I self-published my first book I met with publishers, bookshop owners and many other writers and illustrators who have self-published to learn how I can make my own books successful. As a result, I have changed my approach to self-publishing, and three books later I’m still learning and adjusting.

Well, that’s it for today! I’ll make a point of showing you teasers from my new project as it develops. I’d love to get your opinions and advice to make my next book a viral success. In fact, I’m in the midst of promoting my latest book Dwellers of Lurching Swill. Do you know a publisher, do you have a favourite bookshop? Do you know a book reviewer, television show, podcast or a website that could promote my work? Maybe another blog that would feature my book? Please send me your suggestions. Until next time, stay warm!

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rejection letters from all the big syndicates

Failure is positive

Is failure a topic we want to learn about? I think it is. Failure gets a bad rap. I don’t think failure is given the positive attention it deserves. Hopefully by the end of this article, you will feel compelled to shine a light on your own failure to motivate confident action.

First, let me continue my story from last entry. In grade eight I learned a great deal from Ben Wicks about cartooning but I didn’t take action right away. Jump forward to 2003 and I was exhibiting my artwork in galleries across southern Ontario. Soon after, I was also attending a graphic arts degree program.

Whimsey & Tragedy hand-made book

My hand-made, one-of-a-kind book and its wooden case. This was the precursor to my first published book.

For one of my classes I created a hand-made illustrated book of macabre poems that I called “Whimsey & Tragedy”. You can see a video of a poem from this book here. By late 2007, my artwork was evolving and I was developing ideas for spot illustrations that had accompanying rhyming couplets. I really liked where this was going but I wasn’t sure if this fit into my gallery exhibitions. In 2008, I had the idea to make these illustrations into a series of cartoons that I would sell to a cartoon syndicate. In case you don’t know, syndicates distribute cartoons to publications worldwide and represent all the successful cartoonists who earn a living from their cartoons. I’ve been an active writer (writing a column for my local newspaper for a couple of years) and graphic designer since early high school so it seemed like I had all the skills and tools to pull this off. It felt right.

This is when Ben Wicks’ voice started up in my head. His advice flooded my thoughts, and I realized that this was the time to give it a go. There was one thing I screwed up in a huge way though. Huge. For financial reasons, Ben told me explicitly to marry a nurse. I did not. I didn’t just not marry a nurse, I married another creative person. I had been married to Jaime for four years. I told Jaime about Ben’s advice and we both realized what a dumb, dumb thing we’d done. On the plus side, we were madly in love, we both had decent jobs in graphic design and we owned a house, so we weren’t complete idiots. All the cartoons I was making meant that I had little time to create artwork for gallery exhibitions, so they dwindled down to just one or two a year.

"Gwyn" was the first finished cartoon. It set the tone for the rest of the series.

“Gwyn” was the first finished cartoon. It set the tone for the rest of the series.

Once I had my first twelve panels complete I started sending off to the syndicates. At this point I was firing shots in the dark. I had no idea how to get my cartoon from “not being published” to “being published“.

Then I received my first rejection letter. I love rejection. It’s my favourite flavour of failure. I needed information to help guide me and that’s exactly what rejection does. There are two very valuable pieces of information I learn when I am rejected, especially when I’m given reasons for the rejection (which I was):

#1: Rejection helps me find an audience for my creations.

John Glynn's hand-written note is honest and direct. This was probably the most valuable bit of direction I could hope for.

John Glynn’s hand-written note is honest and direct. This was the most valuable direction I received from any of the syndicates.

For instance, editor John Glynn at Universal Press Syndicate wrote me a marker-scrawled note, which said that my hand rendered lettering is “Hard to read”. In other words, John’s saying that his audience will find it hard to read. There are two intelligent ways to respond: I could change the text to a standard typeface and resubmit, or I could find a medium other than cartoon syndication that accepts my hand lettering. The point is, I get to decide what I will and will not change to uphold the integrity of my work, which in turn determines how my work is published and determines the audience I have access to. If I want the cartoon syndication audience, I’d better change my lettering. You can apply the same lesson to any new idea or product you propose in the business world: In the face of rejection you can decide to make the changes suggested, or you can find another application for the idea.

#2: Rejection gives me insight to what is currently successful and what isn’t.

If I have a cartoon that is completely different from anything that’s ever been done, chances are that nobody will hire me. It’s too risky. They want something that fits in with whatever is currently successful, but has one element that distinguishes it. However, if it’s too similar to something that’s already being published, nobody will hire me either. For example, that same rejection note from John Glynn also said “Too close to Lio”. Since I had never heard of Lio, I researched. I discovered that Lio is a macabre cartoon. I was going for macabre, so I hit my target. Unfortunately, John felt there was not enough to distinguish me from Lio. Again, you can apply this valuable lesson to any new idea or product. If someone thinks your product looks just like something that’s already on the market, you may have to do some serious retooling.

Over the course of a few months I was rejected by the best: Universal Press Syndicate, Tribune Media Services, Washington Post Writers Group and Torstar Syndication Services. Actually, I submitted to Torstar twice and was rejected the same number of times. Some were just form letters but others had personalized advice and encouragement. By this point I was already planning to assemble a cohesive book and I didn’t feel much like changing anything. I liked it. But it really didn’t matter what I thought because the syndicates were unanimous in their rejection of me. So I chalked up all this rejection to a fantastic failure. I decided to give up on cartooning, at least for the time being, and move on.

Sometimes giving up on a goal is the best way to focus on a new one and keep the momentum going. I was excited to make a book. I was even more excited to get feedback from the public. What would they think? I was ready to find out.

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